... before preparing the launch plan. The tie up distillery for the Andhra Pradesh market has been decided and it has provided sales volume data of that particular market for JDPL analysis. The Tamil Nadu market tie up distillery is still to be decided and hence management thinks that the product launch...

... of new technology/product launch in the market, given the existing competitors. This would help in understanding the 4 Ps better, and, raising a good platform for discussion in the classroom. A financial analysis aspect is also given, which would help students to draw an inter-disciplinary perspective...