... names; financial and other recognizable information to protect confidentiality. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Premium pricing Consumer behaviour Brand management Product positioning Luxury fashion In early March...

... confidentiality. © 2026 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Market research Real estate marketing Segmentation targeting and positioning Pricing approaches Promotional strategies Marketing plan Real estate Marketing mix Product positioning...

... names; financial and other recognizable information to protect confidentiality. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Strategic management Strategy Technology management Product positioning Product design Inclusion...

... at: r.raghuram@spjimr.org © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Product positioning Market research Customer insight analysis Digital marketing Priya Raj was studying the request for information document from TMY, even though she had...

...-making in business. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing Neeraj Pandey can be contacted at: npandey@iimmumbai.ac.in © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Product...

...-commerce forums. Brand management Marketing strategy Product differentiation Creativity Product positioning © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Hemverna Dwivedi can be contacted at: hemverna.dwivedi@s.amity.edu...

... rights only Marketing Product positioning Brand management Ashvinder Singh, a young entrepreneur, launched USI in 1990, holding an 80% ownership stake, with the remaining 20% owned by his family. This marked the beginning of his entrepreneurial journey, post formal education. USI initially...

..., e.g. branding, sales management and luxury management. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing Marketing strategy Product positioning Brand management Digital Marketing Real estate Luxury property Sales Pitch Digital...

... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Product positioning Marketing Entrepreneurship Social marketing On May 28, 2021 – a day observed as Menstrual Hygiene Day across the world, Deep Bajaj, CEO of Sirona Hygiene Pvt. Ltd., a company in the female menstrual...

... and are wrinkle-free (Exhibit 1). Brand management Product management Product positioning Market segmentation In April 2015, Nitin Kaliswal, the Managing Director of the Indian textile and apparel manufacturing conglomerate, S. Kumar Nationwide Limited (SKNL), was in a difficult position...

... Promotion Pricing Niche marketing Market research/consumer behavior Marketing mix Product positioning Vasudev Kamalaiah, Registrar – People Institute of Management Studies (PiMS), was distraught. The hot, sweltering afternoon on June 16, 2017, at Kasaragod, Kerala, offered him no respite...

... are available for educators only. Subject code CSS 8: Marketing. Deepa Unnithan can be contacted at: deepaunnithan@gmail.com © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Brand management/equity Marketing Product management Product positioning...

... – the “tall-boy” gave stiff competition to Hyundai’s i10. Consumer behavior Marketing Product management Product positioning Brand management/equity Maruti Suzuki is not new to competition and will focus not only on new products but enhance its customer relationship in order to maintain its...

...” which created a buzz among the older generation. Tausif Amir Mulla can be contacted at: mullatausif@gmail.com © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Marketing mix Market segmentation/target markets Product positioning Market...

...Bikramjit Rishi; Archit Kacker Learning outcomes To appraise the product positioning in an emerging market. To recognize and discuss a positioning plan for a new product. To apply, describe the Kapferer brand identity prism along with different competition levels for Kingfisher Ultra Max...

... [CNG] and jet fuel). Thus, the ADNOC Group has a substantial responsibility towards its partners, customers, society and the environment (ADNOC, 2019). Marketing Marketing strategy/methods Strategic management/planning Consumer ehaviour Market orientation/positioning Product positioning...

... conscious and believes in preventive care. The primary consideration was to determine key considerations for positioning. And then design a communication strategy for the product. Product positioning Market research/consumer behaviour Market segmentation/target markets Strategy Rajiv Shetty...