...Vineeta Dwivedi; Malay Krishna; Sunny Vijay Arora Learning outcomes This case is intended to help students of business communication and public relations to trace the effects of communication by public figures and understand essential elements of designing effective communication. After working...

... of some of the Millennium Development Goals; and the related media campaign won the overall “Public Relation Campaign of the Year” award, as well as the “Not-for-Profit Campaign of the Year 2011” (See Sunday Nation November 27, 2011, “K4K” initiative wins PR award, https://www.nation.co.ke/business...

... of state capture, i.e. managers controlling the political system for their advantage. Students will be able to analyze the decision of whether to collaborate with unethical partners or customers. Case overview/synopsis Bell Pottinger Private (BPP) was a British public relations (PR) firm...

... of the nonprofit subsidiary (Esha, 2013). Shalaghya Sharma can be contacted at: shalaghya.sharma@hotmail.com © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Public relations Social enterprise Volunteer/people management Sponsorship/endorsements...

...Samshul-Amry Abdul-Latif; Asmat-Nizam Abdul-Talib Subject area This case study can be used for courses under marketing management, international marketing or public relations. Study level/applicability This case study may be suitable for courses which discuss decision-making and/or executive...

... Copyright © 2013, Tanvi Gautam 2014 Tanvi Gautam (2013) Licensed re-use rights only Leadership Change Management Crisis Management Communication Human resources Public relations Satyam India It felt like a house where there had been a bereavement, but when people turned up...