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Keywords: Qualitative marketing research
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–12.
Published: 13 February 2026
... names; financial and other recognisable information to protect confidentiality. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Brand management Marketing Marketing mix Marketing strategy Qualitative marketing research August 2023...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–21.
Published: 23 June 2021
... rights only Brand management/equity Qualitative marketing research Strategy Online shopping/electronic commerce Marketing On the morning of May 10, 2018, Sujith got a confirmation of the rumor going around in the office that Wal-Mart had acquired Flipkart Pvt. Ltd (Flipkart) Group. Wal...
