...Yasmin Zafar Subject area Marketing: New Service Launch; Relationship Marketing; Direct Marketing. Study level/applicability This case could be taught in marketing management, services marketing or strategy courses, in the product development or service launch modules at the graduate level...

... learning outcomes These include: the concept of customer relationship management; relationship marketing; customer retention; customer loyalty; customer profitability segments; relationship bonds; and designing loyalty programs. Supplementary materials Teaching notes are available for educators only...

... be the result of collaboration of key stakeholders from science, business and politics of the Dominican Republic. Strategic process International cooperation Innovation Management of university/industry relationships Relationship marketing Decision making When Braulio Perez Astray, manager...