... pursuing aggressive retail expansion or focus on preserving its brand authenticity as an artisanal specialty coffee player in the market. Complexity academic level The case study can be used in business management programs, particularly in courses such as Business Strategy, Entrepreneurship...

... efficiency. Additionally, the case explores workforce retention and talent acquisition challenges in an increasingly competitive market, emphasizing the need to balance traditional values with modern flexibility. Set within the broader context of the Indian sports and fitness retail industry, this case...

...Jayakrishnan S; Shivendra Gupta Learning outcomes The learning outcomes are as follows: to expose students to the key trends that can affect the business of food retailing in emerging markets; to demonstrate the process of structured decision-making process in entrepreneurship; to provide...

... and designs available at the store are very different from what is available with the local footwear retailers across Unnao and moreover, it’s a long-lasting brand. Last month, I liked an outfit worn by the mannequin but due to size unavailability, I couldn’t buy it. In contrast to the other outlets...

... for the success of CL’s omni-strategy and, assess how it could be made more future-fit. Case overview/synopsis CaratLane (CL), a leading diamond jewellery brand, pioneered online jewellery retailing in India had transitioned to serving customers across multiple channels. To enhance service quality...

...Yashodhan Karulkar; Brinda Sampat; Anshuman Thapliyal; Bhavyaraj Singh; Devansh Gupta Learning outcomes Understanding of quick commerce (q-commerce) and its relevance in modern retail. Analysis of market entry strategies and competitive landscapes. Insights into operational challenges and solutions...

... the transformation of rural retail from traditional models to organized modern retail;▪ Understand the opportunities and challenges of rural markets with specific reference to automobile products;▪ Identify and evaluate the various distribution channels available for rural markets; and▪ Devise a suitable rural...

...Hemverna Dwivedi; Rohit Kushwaha; Pradeep Joshi Learning outcomes In the light of the case study and the accompanying case study questions, the incumbent would be able to gain a comprehensive understanding on the theoretical underpinnings of retail store expansion, identify the challenges...

..., regardless of whether customers were permitted to eat on site. Hence, catering businesses, food retail businesses, dedicated takeaway establishments and more were a part of the larger foodservice industry but not the restaurant business. A food park operator such as Urban Chowk came under the broader...

... countries across the world ( Anand, 2020 ). TIL did not want to miss the opportunity available in India and planned to expand its leather footwear business in the country. The company opened retail outlets in major Indian cities and an experience store in Dewas (Madhya Pradesh) in 2019. It aimed...

... was founded by Indian Institute of Technology graduates Vidit Aatrey and Sanjeev Barnwal in the year 2015 to help the small business owners with online selling. It was initially launched as an app that connected local retailers to the customers. Owing to low customer interest and low profit margins...

... Market segmentation Niche marketing Marketing Business development Retailing Marketing management Marketing strategy Segmentation Porter’s five-forces Ansoff’s matrix Ethics in advertisement Stores for left-handed people? Yes, you heard it right. The Left-Out Store (TLOS) was a place...

...@iiml.ac.in © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Online food delivery Home-cooked food Work-from-home Sustainability COVID-19 Sharing economy Retailing Consumer food purchasing Consumer behavior Entrepreneurship On a late Monday...

... this case. Subject Code CSS 8: Marketing. Customer satisfaction Customer service E-commerce Entrepreneurship Marketing Retailing Zepto Customer complaints Online grocery delivery Instant delivery Customer dissatisfaction Zepto, an instant grocery delivery service, was founded...

...Rituparna Basu; Neena Sondhi Learning outcomes By working through the case and assignment questions, students will be able to conduct a marketing environmental analysis to aid strategic decisions; analyse the first-mover advantages of a retail firm and how these can be sustained; comprehend online...

.... Case overview/synopsis MR.D.I.Y. “The Malaysian Sweetheart” is a case about a home improvement company that has transformed itself from a regular hardware shop into a favourite home improvement retailer in Malaysia. The case looked at the influence of e-commerce and digital transformation marks...

...Rekha Attri; Rahul Bairagi Learning outcomes After reading and discussing the case, the participants would be able to:▪ articulate the challenges associated with retailing of organic products.▪ suggest paid, owned and earned digital marketing tools to Manav Chetna Vikas Kendra (MCVK);▪ suggest...

...Caleb Huanyong Chen; Yuen Wah Li; Allan K.K. Chan; Yilin Huang Learning outcomes This case provides detailed information about digital technologies and business practices that may help offline retailers catch up with the trend of new retail. After studying the case and working on the assignment...

... success on new physical retail outlets? Was there a need to revisit the strategy? Complexity academic level The case has been written with the objective of enabling the students to understand the dynamics of a rapidly changing emerging market. It is structured for use at a Master’s level course...

...Abhishek Kumar; Sanjay Kumar Kar; Saroj Kumar Mishra; Rohit Bansal; Sidhartha Harichandan Learning outcomes This case will enable students to understand the operations and business model of an international retailer. The case offers enough insights and learning on a retailer who enters a different...