... the transformation of rural retail from traditional models to organized modern retail;▪ Understand the opportunities and challenges of rural markets with specific reference to automobile products;▪ Identify and evaluate the various distribution channels available for rural markets; and▪ Devise a suitable rural...

...Rashmi Ranjan Parida; Sangeeta Sahney Subject area Marketing management and marketing strategy, rural marketing, sales and distribution. Study level/applicability Students of business schools specialising in the area of marketing or rural marketing. Case overview The case focuses...

... © Emerald Group Publishing Limited 2011 Emerald Group Publishing Limited Licensed re-use rights only Entrepreneurialism Social enterprise Social entrepreneur Solar energy Renewable energy Bottom of pyramid Emerging economy Rural market Talent management Talent retention Talent...