...Muravskii Daniil; Muravskaia Snezhana; Romanova Elena; Kudinova Valeria Learning outcomes This study enables to critically assess: what constitutes the consequences of a financial crisis to a multi-national enterprise operating in the emerging market of Russia; the decision-making processes behind...

... Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Russia Branding Luxury goods Brand management Brand re-launch Heritage brands The aim of strategic brand management is to use branding as a source of sustainable competitive advantage...

... analysis methods, change management courses. Case overview This case illustrates how Storm, a small innovation company located in the city of Novosibirsk, Russia, tackled the problem of future development. The company was set up in 1992 by young scientists to produce equipment for automatic process...

..., including Russia. Many companies in Russia, however, are “forced” to find “creative solutions” to avoid this quota. This attitude is caused not by the unwillingness of companies to support disabled people, but rather by their moral and technical unreadiness to do so. Using one example of a company providing...

... for assessing and improving the CSR policies within Axel Springer: Russia has the largest forest reserves in the world, which are equivalent to 22 per cent of the global total of forest resources, making them the single largest national forest resource (Food and Agriculture Organization of the United...

... overview Kaspersky Lab is a provider of information technology (IT) security products such as anti-virus, anti-spam and network security software. It is Russia's largest software company and the only Russian firm that ranked among the world's top 100 software companies. This case presents several...