Keywords: SME (small and medium enterprises)
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Case Studies
Emerald Emerging Markets Case Studies 1–33.
Published: 31 October 2019
... Limited Licensed re-use rights only Entrepreneurship Strategy Marketing SME (small and medium enterprises) e-commerce Omnichannel Emerging market David Torr rushed out of a negotiation meeting with one of South Africa’s largest grocery retailers. He hopped in an Uber to make it in time...

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