... decision-making; designing segmentation, targeting and positioning criteria for real-estate ventures in emerging markets; and evaluate means of creating, communicating and capturing value through the marketing mix. Case overview/synopsis Navaladiyaan Construction, a regional property developer...

...S. Shyam Prasad; Rajendra Desai; Maitri Wadher Learning outcomes This case study will allow students to learn about effective segmentation and how to choose an appropriate segment, analyse the attractiveness of the target market by using five-forces analysis and explore business growth...

...Anitha Sunil; Neha Shah Learning outcomes Students discussing the case will be able to:▪ Evaluate and decide the marketing strategy that will best align the organizational resources and capabilities with the external environment.▪ Demonstrate the process of segmentation and choose the most...

... multiple quantitative and qualitative data points given in the case. The students need to come up with recommendations whether, amidst intense competition, Government regulations and changing consumer expectations, HMIL should launch new products in its portfolio? If, yes, in which segments? And what...

... from powder to the lower-priced toothpaste brands. The company Ala Chemicals did not want to sit back and face a declining tooth powder market. Therefore, they launched a premium quality toothpaste by the same brand name, Dentonic, and made efforts to penetrate the premium segment of toothpaste...

...Amalia E. Maulana; Lexi Z. Hikmah; Yudha Andriyanto Subject area Services marketing, Market segmentation, Ethnography. Study level/applicability Postgraduate programs, Master in Strategic Marketing and Master in Business Administration. Case overview One of the signs of an increase...