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Keywords: Segmentation and targeting
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Case Studies
Maruti Suzuki India Limited: the Celerio
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 03 March 2015
...) as part of the 2014 ASMMR – Emerald EEMCS Teaching Case Competition. Marketing Launch strategy Celerio Communication mix Maruti Suzuki India Limited Segmentation and targeting Maruti Suzuki India Limited (MSIL) reported a decline of 10.3 per cent in total car sales in January 2014...
