Keywords: Segmentation and targeting
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Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 03 March 2015
... Maruti Suzuki India Limited Segmentation and targeting Maruti Suzuki India Limited (MSIL) reported a decline of 10.3 per cent in total car sales in January 2014 at 102,416 units against 114,205 units in the same month the previous year. Even the sales of star performers, such as the Maruti Alto...

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