... information to protect confidentiality. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Business scalability Expansion Diversification Entrepreneurial skills Competitive strategy Business development Innovation Service...

... Recruitment Service quality Sustainability In mid-October 2024, Ashish Khare and his team reached a crossroads to decide MentorKart’s future. The company had initially launched as a mentorship-driven platform aimed at bridging India’s employability gap, now rapidly expanding into HRTech. As MentorKart...

... Continuous improvement Creativity Event strategy Marketing strategy Service quality Co-creation in the film industry has evolved significantly over the years, moving from subtle audience influence to direct participation in the creative process. Traditionally, studios engaged audiences through...

... material from Ecuador. Moreover, Sweet & Coffee collaborated with other well-known brands in soft drinks (Coca-Cola) and water bottling (Dasani). Peet knew the importance of employee training for service quality and created a unique employee training program. Sweet & Coffee required all...

...; analyse service quality gaps that will provide new insights; and evaluate the strategic choices that would impact the growth of the organization. Case overview/synopsis Peter Bushwash International (PBI) was an organization that managed 60 tennis centres in 25 countries. With a staff of 100 tennis...

... Service quality Small businesses Located in Dehradun, Uttarakhand, 255 km east of the capital of India, Kaspians Institute of Management (KIM) was the only management institute situated in the state of Uttarakhand. Kaspians Café was a small café that operated inside the KIM campus. On 11 November...

... Feasibility report Strategy Entrepreneurial skills IT strategy Service quality It was late in the year 2022, when Rohin Kapoor, the chief operating officer (COO) and cofounder of MyEdge was having his regular meetings with his team. He had started a culture of monthly meetings where team members...

...Meenal Kaustubh Pendse; Shailesh Pandey Learning outcomes After completion of the case study, the students will be able to examine the service failures faced by Nykaa; propose a resolution to the service failures faced by Nykaa through service recovery strategies; analyse the service quality gaps...

... and acquisitions Turnarounds Competitive strategy Financial risk Service quality On 27 January 2022, Air India, India’s flag carrier, as it sought to turn around from years of bleeding losses and dwindling market share, was at a crossroads after it returned to the stable of its original owner, Tata...

... and explored how they can capitalize on customers' voices on demands and fulfill the same. © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only QSR Brand sustenance Food business Competitive excellence Service quality Brand image Marketing Marketing...

...Hajar Saeed Hamad Alhubaishi; Syed Zamberi Ahmad Subject area Business management, quality management, service quality and customer service in public sectors. Study level/applicability This case is most relevant to upper-level undergraduate business students taking quality management...