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Keywords: Service systems
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Case Studies
HCL Care: harnessing the out of warranty ICT service market
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–15.
Published: 26 September 2012
...) Business expansion Business model Target market selection Warranty service Cooperative business model Value proposition Service systems India Warranties Consumer protection Mr Sayantan Nandi, Sr Vice President and Business Head of HCL Care, had to decide the market entry strategy...
