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Keywords: Social marketing
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Case Studies
Medow Brite Enterprises: a growth strategy dilemma
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–44.
Published: 10 September 2024
... analyse behaviour change model, to apply social marketing strategies to popularize a social marketing cause, to learn about non-traditional intermediaries and apply to promote a social marketing cause, to apply Ansoff matrix and evaluate various strategies for growth and to analyse various challenges...
Case Studies
Desiri Naturals: sustainable agriculture and eco-friendly business
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–18.
Published: 01 August 2024
... products. Entrepreneurship Sustainability Pricing Business model Packaging Organic products Awareness Marketing management Operations management Green marketing Marketing Social marketing Supply chain professionals Mahesh and Naveen and their colleague Yogesh who...
Case Studies
Abolee: way forward in rural markets
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–39.
Published: 20 September 2023
... Chatterjee can be contacted at: alwaysjoyee@yahoo.co.in © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Rural marketing Distribution channel Social marketing Health-belief model Distribution management Regional marketing It was a Monday...
Case Studies
Sirona Hygiene Private Ltd.: raising a cup to menstrual freedom
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–34.
Published: 12 October 2022
... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Product positioning Marketing Entrepreneurship Social marketing On May 28, 2021 – a day observed as Menstrual Hygiene Day across the world, Deep Bajaj, CEO of Sirona Hygiene Pvt. Ltd., a company in the female menstrual...
Case Studies
Mentorrd EduTech: charting new territories through social media marketing
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–32.
Published: 21 March 2022
... for a startup. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing. Digital marketing Social media strategy Marketing strategy Social marketing Marketing mix Sales promotions For Mentorrd the target customers were people who needed help...
Case Studies
National bank of Fujairah’s digital platform “NBF Connect”
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–29.
Published: 16 August 2021
... Teaching Notes are available for educators only. Subject code CSS 8: Marketing Banks/banking Small businesses Product development Strategic management/planning Marketing strategy/methods Social marketing Rose was the product owner of one of the most critical projects for the NBF. NBF...
Case Studies
Kaarvan Crafts Foundation: embracing digital literacy for women empowerment
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–34.
Published: 01 December 2020
... Licensed re-use rights only Social marketing Training and development Digital Marketing Entrepreneurship Kaarvan is an Idea. An idea to inspire a movement towards sustainable change that keeps women at the heart of development. Offering opportunities through life skills to craft a living...
Case Studies
Co-creating value and developing social capital: Centre of Science for Villages (CSV), Wardha
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–22.
Published: 18 August 2017
.... Subject code CSS 8: Marketing Anagha Shukre can be contacted at: dr.anaghashukre@gmail.com © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Innovation Consumer behaviour Human resource management Social marketing Value creation Buzz...
Case Studies
Dainik Bhaskar: live no negative
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–22.
Published: 31 July 2017
... notes. Subject code CSS 8: Marketing. Chandan Parsad can be contacted at: chandanparsad@gmail.com © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing New product development Social marketing Marketing strategy/methods Brand...
Case Studies
Kick Andy, The Oprah Winfrey TV Show of Indonesia
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 18 February 2014
...Amalia E. Maulana; Lexi Z. Hikmah Subject area Social Marketing, Entertainment Education Program. Study level/applicability Postgraduate program. Master in Strategic Marketing and Master in Business Administration. Case overview In the midst of the many TV shows that do not provide...
Case Studies
Social media marketing at Reebok India — the dilemma of ROMI and beyond
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–19.
Published: 17 October 2012
... investments Traditional media Microblogging Financial versus non-financial impact Marketing campaign Social marketing Marketing strategy Decision making Social networks It was the summer of May 2010 and in Gurgaon, India's Millenium City Venkatesh Kothapally[1] was a nervous wreck...
