... analyse behaviour change model, to apply social marketing strategies to popularize a social marketing cause, to learn about non-traditional intermediaries and apply to promote a social marketing cause, to apply Ansoff matrix and evaluate various strategies for growth and to analyse various challenges...

... products. Entrepreneurship Sustainability Pricing Business model Packaging Organic products Awareness Marketing management Operations management Green marketing Marketing Social marketing Supply chain professionals Mahesh and Naveen and their colleague Yogesh who...

... Chatterjee can be contacted at: alwaysjoyee@yahoo.co.in © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Rural marketing Distribution channel Social marketing Health-belief model Distribution management Regional marketing It was a Monday...

... Product positioning Marketing Entrepreneurship Social marketing On May 28, 2021 – a day observed as Menstrual Hygiene Day across the world, Deep Bajaj, CEO of Sirona Hygiene Pvt. Ltd., a company in the female menstrual and intimate hygiene products space, sat back pensively after concluding...

... strategy Marketing strategy Social marketing Marketing mix Sales promotions It was late April 2021, and Mr Srinivas Rao, the co-founder and director of Mentorrd EduTech, India, was contemplating the journey of more than five years. Much had changed since the startup Mentorrd Education...

.... Banks/banking Small businesses Product development Strategic management/planning Marketing strategy/methods Social marketing In 2020, the National Bank of Fujairah (NBF) launched a new digital platform called “NBF Connect” for small- and medium-sized enterprises (SMEs) in the United Arab...

... collaborated with the Center for Economic Research in Pakistan (CERP), an economic policy think-tank. The collaboration aimed at creating market linkages for selected women entrepreneurs and studying the impact of such interventions in the lives of beneficiary women entrepreneurs. Social marketing...

.... Subject code CSS 8: Marketing Innovation Consumer behaviour Human resource management Social marketing Value creation Buzz marketing Anagha Shukre can be contacted at: dr.anaghashukre@gmail.com © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights...

... Marketing New product development Social marketing Marketing strategy/methods Brand management/equity The group launched its first newspaper Dainik Bhaskar on August 13, 1958, in Bhopal. Moving out of the Bhopal market, the group launched Dainik Bhaskar’s Indore edition in 1983. Within three...

...Amalia E. Maulana; Lexi Z. Hikmah Subject area Social Marketing, Entertainment Education Program. Study level/applicability Postgraduate program. Master in Strategic Marketing and Master in Business Administration. Case overview In the midst of the many TV shows that do not provide...

..., please consult your librarian for access. Social media marketing Return on marketing investments Traditional media Microblogging Financial versus non-financial impact Marketing campaign Social marketing Marketing strategy Decision making Social networks It was the summer of May 2010...