... these artisans create contemporary products for global markets. Sustainable product NGO Digital marketing Search engine marketing Search engine optimization Handicraft product Social media Artisans Sustainability Social media strategy Advertising E-commerce Mr Ram, who had recently joined...

..., they pivoted the business to a reseller app that facilitated the individuals and small retailers to resell the wholesalers’ products (unbranded and long-tail products) to the customers on social media channels. However, the tough competition from other start-ups in social commerce and retail giants...

...Sharada Sringeswara; Jang Bahadur Singh; Sujeet K. Sharma Learning outcomes ■ Understand the functionalities of various social media platforms. ■ Choose social media platforms to align various business goals. ■Consider how to develop strategies for monitoring, understanding and responding...

...Anjali Singh Subject area Social media. Study level/applicability Under graduate/Easy. Case overview The case study presents a discussion on how the Delhi Traffic Police has used social media, Facebook in particular, to collaborate with the commuters on Delhi road to improve its traffic...

... product of India. Through this case the authors have tried to relinquish a synoptic view of how Chumbak has used varied social media platforms, to engage and connect with its customers. A survey of 147 customers of Chumbak customers shows that engagement through Facebook fan page of Chumbak positively...