.... Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing. Digital marketing E-commerce Startup Marketing strategy Search engine optimization Can we have preservative-free spice powders and condiments that have a longer shelf life and thus have...

...Neha Tiwari; Suchita Vishwakarma; Sheetal Sharma; Priyanka Vallabh Learning outcomes At the end of this case discussion, the students should be able to analyze the challenges of Strategic Talent Management in the expansion phase of a tech startup; analyze the strategic elements of “Recruiting...

... Upamanyu and Ashuman are creating biodegradable tea bags out of leaves under their startup ‘Wooláh’. (Gopi Karelia, 2020) Microplastics in tea bags have been a universal problem and through Truedips we are not just helping the mindful consumers get rid of the toxic micro-plastics but also elevating...

...Rajeev Verma; Anuj Sharma; Jyoti Verma Learning outcomes The learning outcome is that it will help to sustain your startups in the ever-changing business environment especially in the context of emerging markets. Case overview/synopsis The present case is about Dilkhush Kumar from village...