.... Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing. Digital marketing E-commerce Startup Marketing strategy Search engine optimization That was the starting point of his company, Kitchen D’lite. Due to their infancy and need to explore...

...Neha Tiwari; Suchita Vishwakarma; Sheetal Sharma; Priyanka Vallabh Learning outcomes At the end of this case discussion, the students should be able to analyze the challenges of Strategic Talent Management in the expansion phase of a tech startup; analyze the strategic elements of “Recruiting...

.... This highlighted the massive growth potential of the tea industry in the coming years (Figure 1). Figure 1 Expected growth of tea bag market by 2031 Startup Sustainable Design thinking Microplastic Bagless tea Sustainability Entrepreneurial skills Entrepreneurship Environment and society...

...Rajeev Verma; Anuj Sharma; Jyoti Verma Learning outcomes The learning outcome is that it will help to sustain your startups in the ever-changing business environment especially in the context of emerging markets. Case overview/synopsis The present case is about Dilkhush Kumar from village...