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Keywords: Strategic decision making
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–10.
Published: 10 October 2013
...Christian Felzensztein; Carlos Rodriguez Title – New World wines in the UK market: re-thinking the right strategies for 2020. Subject area – International marketing, international strategy, strategic decision making, consumer behaviour, brand strategy. Study level/applicability – This case...
