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Keywords: Surrogate manufacture
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–8.
Published: 07 October 2015
...Lee Zhuang; Yi Qiu Subject area Strategic management Study Level/applicability Undergraduate/postgraduate modules in strategic management. Case overview The case portrays a Chinese surrogate manufacturer – Cool-Comfort Shoes International Co. Ltd. (CCS) – which attempted to build its own...
