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Case Studies
Lubrax by Petrobras
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–25.
Published: 17 October 2012
... Positioning Target Consumers Brief Moving forward, Lubrax's campaign would be the cornerstone for our brand growth in the country and our business sustainability (Matáas Ruiz, Product Manager, Petrobras Argentina). On a cold July afternoon in 2005, Matáas Ruiz faced a difficult challenge. After...
