...Surajit Ghosh Dastidar Learning outcomes This case is written to help students understand the concept of segmentation, targeting and positioning in the context of the biscuit industry. The primary learning objectives can be identified as follows: understand the different categorisation...

... attractive target market.▪ Analyze the competition and develop an effective positioning strategy.▪ Evaluate and use different growth strategies in business situations. Case overview/synopsis The case demonstrated the decision-making process behind the post-pandemic strategy of ShakahariS...