Keywords: Technology start up
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Case Studies
Emerald Emerging Markets Case Studies 1–17.
Published: 17 October 2012
..., he decides to pursue MS entrepreneurship at IIT Madras. As he starts with his program, he analyses the challenges faced by previous technology start ups, Karthik has a dilemma – deciding whether to follow a product idea or change his plans to a technology service. Expected learning outcomes...

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