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Keywords: Venture planning
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Case Studies
Emerald Emerging Markets Case Studies 1–21.
Published: 13 September 2019
... Entrepreneurship Business Formation/Start ups Venture planning Institutional voids Emerging markets It was a sultry starry night meeting in December 2016, the cofounders of freshfruggies, a hyperlocal ecommerce start-up company, decided to shut down its operations. The project which was planned a year...

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