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Keywords: Viral marketing
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–17.
Published: 16 December 2022
... marketing and PR scandals on the competition. It helps in developing the students’ ability to determine and assess the impact of viral marketing campaigns from the perspectives of various stakeholders of the organization. Case overview/synopsis In 2017, Nike Russia created one of the most successful...
