...Sumi Jha; Som Sekhar Bhattacharyya Subject area Mission and vision for strategic management of non governmental organizations. Study level/applicability This case can be used for strategic management course (with a focus on vision and mission), particularly for the management of non...

... the internal and external environments of a small–medium enterprise (SME); understand the importance of a vision/mission and smart objectives; make strategic decisions regarding the future direction of an SME; analyze the financial statements of an SME; draft a strategic plan based on the aforementioned...