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Keywords: White space mapping
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–10.
Published: 01 October 2014
... and still others may uncover an entirely new market space that has the potential to transform the industry. Internally focused, white space mapping becomes an inward looking tool to map a company's ability to address new opportunities or threats and how efficiently and effectively it can react...
