...Olimpia C. Racela Title Bangkok beer & beverages: in pursuit of growth. Subject area Entrepreneurship, Strategic management, Importer/Distributor, Marketing, Environmental forces, Wine, Thailand. Study level/applicability Senior undergraduate or graduate MBA students taking a course...

... relations will benefit from studying this case. Case overview The international wine market is highly competitive. Innovative strategies are needed for new wineries to stand out in this saturated market. Both the product quality and its life story are important to consumers. Seven Sisters is exploring...