Keywords: Wines
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Case Studies
Emerald Emerging Markets Case Studies 1–12.
Published: 05 March 2014
...Christian Felzensztein Worldwide wine sales presented an increasing trend prior to 2009, when it reached 86.1 million hectoliters. 73.5 percent of the total volume exported is from European countries such as France, Italy, and Spain (see Table III). In accordance with figures...
Case Studies
Emerald Emerging Markets Case Studies 1–7.
Published: 01 October 2011
...Soo May Cheng Subject area International wine marketing, focusing on the emerging importance of Hong Kong as a wine business hub in the Asia Pacific region. Study level/applicability MBA or year 3/4 undergraduate business course. Some prior knowledge of organisational structure, management...

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