Keywords: strategy
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Case Studies
Emerald Emerging Markets Case Studies 1–14.
Published: 25 August 2026
... was to focus entirely on hiring local talent from the Himalayan regions who were accustomed to geographic challenges, and investing in their long-term capability building. This case allows the participants to appreciate how purpose-led and impact-driven enterprises navigate talent strategy dilemmas...
Case Studies
Emerald Emerging Markets Case Studies 1–7.
Published: 21 August 2026
... and flexible employees; analyze causes of reputational damage in startups and develop strategies for recovery in reputation-sensitive, trust-dependent markets; and apply selected organizational behavior and employee relations theories to analyze workplace conflict and recommend managerial solutions...
Case Studies
Emerald Emerging Markets Case Studies 1–10.
Published: 21 August 2026
... Development, International Trade and Development Policy. It fits well in courses such as Agricultural Marketing, Agribusiness Environment and Policy, International Trade and Development Strategy. It can also be used in executive programs for policymakers and managers working in agricultural value chains...
Case Studies
Emerald Emerging Markets Case Studies 1–21.
Published: 14 August 2026
... of the theories of strategy to understand the context of Volkswagen. LO4: To evaluate the alternatives and analyze their best fit for the business strategy of Volkswagen in China. Case overview/synopsis Oliver Blume, the newly appointed chief executive officer of VW Group, had just emphasized the company’s...
Case Studies
Emerald Emerging Markets Case Studies 1–12.
Published: 13 July 2026
...Amarpreet Singh Ghura; Swati Lodha; Dharmistha Gala Learning outcomes The learning outcomes are as follows: define international business and explain the challenges in international business; critically analyse the strategies for Fruttons doing business in international markets by applying...
Case Studies
Emerald Emerging Markets Case Studies 1–21.
Published: 08 July 2026
...Kushankur Dey; Manvi Bansal Learning outcomes understand the corporate social responsibility strategy, cross-sector collaboration and its alignment with the requirements of people, communities or a region; apply CSR-funded climate-smart interventions in promoting farmer livelihoods...
Case Studies
Emerald Emerging Markets Case Studies 1–11.
Published: 29 May 2026
... enforcement, informal competition and asymmetric cost structures; evaluate the limits of cost leadership as a competitive strategy when local firms compete simultaneously against multinational brands in premium segments and low-cost imports in price-sensitive mass markets; assess the strategic implications...
Case Studies
Emerald Emerging Markets Case Studies 1–20.
Published: 29 May 2026
... continuing to train and support employees from the Deaf community? What strategies would ensure the business could effectively manage larger operations, geographically spread? Crucially, could I Love Coffee grow without compromising its founding purpose? Complexity academic level The case study offers...
Case Studies
Emerald Emerging Markets Case Studies 1–24.
Published: 29 May 2026
... expectations, piracy and global-local rivalries. To apply the emotional appeal of an offer complemented by interactive digital platforms and user-generated content ( UGC ) to engage younger audiences. To create future strategies (e.g. artificial intelligence ( AI ) personalization, Web3 monetization...
Case Studies
Emerald Emerging Markets Case Studies 1–17.
Published: 28 May 2026
... BKB’s unique resources and capabilities to determine how they can be deployed to reduce costs and enhance value for farmers; and develop integrated, actionable strategies that BKB can implement to improve the economic sustainability of its farmer network and ensure its own long-term viability...
Case Studies
Emerald Emerging Markets Case Studies 1–14.
Published: 10 April 2026
... discussion about the different growth strategies that a resource-constrained company like Sierra can consider and pursue. After working through the assignment questions, students will be able to: identify entrepreneurial capability and organizational capability; analyze a firm’s market position within...
Case Studies
Emerald Emerging Markets Case Studies 1–12.
Published: 08 April 2026
...; Assess internal capabilities and external environmental factors to support international market entry decisions, highlighting the specific dynamics of internationalization from an emerging market perspective; Apply appropriate strategy frameworks to address regulatory and legitimacy-related challenges...
Case Studies
Emerald Emerging Markets Case Studies 1–16.
Published: 24 March 2026
... social responsibility. Complexity academic level This case can be used in strategy, sustainability strategy, environmental management, sustainable marketing, strategic marketing, social enterprise and blockchain technology courses at master’s levels.This case is designed for use in master’s programs...
Case Studies
Emerald Emerging Markets Case Studies 1–12.
Published: 23 March 2026
...Subhalaxmi Mohapatra; Diti Pundrik Vyas Learning outcomes The learning outcomes are as follows: to understand the industry and environment through Porter’s Five Force Analysis; to compile a Value Chain Analysis of a business venture; and to analyse the role of growth strategy in scaling...
Case Studies
Emerald Emerging Markets Case Studies 1–12.
Published: 13 March 2026
...Rajiv G. Agarwal Learning outcomes The case can be used in postgraduate or Executive programs to teach the concepts of managing growth for differentiated products in a Strategy course. The learning outcomes are as follows: analyse competitive positioning strategies for challenger brands in price...
Case Studies
Emerald Emerging Markets Case Studies 1–15.
Published: 12 March 2026
... for educators only. Subject code CSS 11: Strategy. Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect...
Case Studies
Emerald Emerging Markets Case Studies 1–16.
Published: 27 February 2026
...Sneha Thayyil; Prerona Baruah Learning outcomes Critique the financial implications of launching new lines of operations in an emerging but consolidated market (LO1). Evaluate strategy-mixes for market positioning of an established company that faces growth, liquidity and solvency issues...
Case Studies
Emerald Emerging Markets Case Studies 1–7.
Published: 27 February 2026
... capital constraints; TO4 (Evaluate): evaluate and justify a phased expansion plan for scaling by developing Standard Operating Procedures (SOPs) and Key Performance Indicators (KPIs); TO5 (Create): develop and propose innovative long-term sustainable growth strategies for Foliyoo using Ansoff’s Matrix...
Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 13 February 2026
... materials Teaching notes are available for educators only. Corresponding author Surajit Ghosh Dastidar sghoshdastidar@gmail.com Electric two-wheeler Consumer behaviour Marketing Strategy In early 2023, Rohit Vadera, chief executive officer (CEO) of Pure EV, sat in his Hyderabad, India...
Case Studies
Emerald Emerging Markets Case Studies 1–14.
Published: 13 February 2026
... strategy. Should they pitch the international market or focus on expanding their domestic presence first? If they go global, which countries should they target first? What model should they use for internationalization? Should they go for the Hub and Spoke model? Should they go for the franchisee-based...

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