Turning toward growth: part II

Having discussed the mechanism of organizational change, part II of this article suggests that the goal of this change should be to move away from supplier‐driven “push” systems of business to customer‐driven “pull” systems. Only by focussing on the customer can organizations react quickly enough to rapidly changing communities and markets. These systems can also work within organizations and in the public sector. This part of the article discusses the need for a new way of working, leading on to the final installment covering the design of the restructured organization.