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This article proposes that by placing an emphasis on dialogue within the organization and between customers and suppliers, organizations will achieve increases in creativity, adaptability, job satisfaction and hence productivity. By integrating dialogue into the lives and work of employees, they gain a greater understanding of their colleagues, resulting in improved working relationships ‐ emphasis is placed on the importance of non‐work‐related dialogue. They also gain a greater understanding of the organization as a whole, considering where they can assist, improve and even refocus the organization. The article discusses ways of enabling dialogue groups within the author’s own organization.

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