Technological uncertainty and technological complexity are key characteristics of new product development (NPD) projects that impose significant information processing requirements on organizations. This paper examines the direct influence of technological uncertainty and technological complexity as well as the indirect influence of work experience on organizational information processing capabilities.
The author used a sample of 166 respondents from the German automotive industry and applied linear hierarchical regression analysis.
The results confirm a negative influence of technological uncertainty and technological complexity on organizational information processing capability. This research also supports a moderating influence of work experience on these relationships.
This research helps to understand the relationship between technological uncertainty, technological complexity and OIPC. It represents a first and different approach to measure these constructs for further empirical studies and provides interesting managerial implications.
