Implementation of success factors in new product development – the missing links?

This paper addresses companies’ lack of implementation of success factors in new product development. Drawing on theory in the competence perspective and an exploratory empirical study, the paper points to two major areas that have not been covered by previous studies on new product development success factors. The two areas are knowledge and skills of individual employees, values and norms and it is suggested that increased understanding of these two areas holds potential in making identified success factors more accessible to companies.