Keywords:  Management techniques
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Journal Articles
European Journal of Innovation Management (2000) 3 (1): 45–52.
Published: 01 March 2000
... and the company needed to change the way it thought about mass merchandising. (1) unconscious incompetence; (2) conscious incompetence; (3) conscious competence; and (4) unconscious competence. © MCB UP Limited 2000 Strategic planning Organizational change Management...

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