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Keywords: New product development
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Journal Articles
European Journal of Innovation Management (2002) 5 (4): 208–213.
Published: 01 December 2002
...Muammer Ozer Studies conducted both in Europe and the USA have consistently suggested that new product development is vitally important for a company’s long‐term survival. However, it is a risky and uncertain business. Previous studies have indicated that early new product development activities...
Journal Articles
European Journal of Innovation Management (2000) 3 (4): 212–222.
Published: 01 December 2000
...D.J. Woodcock; S.P. Mosey; T.B.W. Wood Reports the efforts of six British small and medium enterprises (SMEs) to enhance their new product development (NPD) capabilities. Finds a strong recognition by managers of “the need for NPD” yet they consistently deprioritised work on NPD when faced...
