..., relatively little research has explored how the determinants of AI adoption differ across sectors and industry characteristics. This study addresses this gap by identifying key factors associated with AI adoption using the technology–organization–environment (TOE) framework. Design/methodology/approach...

...Vandana Vandana; Sheshadri Chatterjee; Zoltan Rozsa; Alberto Ferraris Purpose Drawing on the Unified Theory of Acceptance and Use of Technology (UTAUT), the study aims to analyze the impact of performance expectancy (PE) and training (TR) on AI adoption (AIA). Moreover, our new conceptual model...

... validating the proposed model processed with SPSS V27. Findings Technology and environmental dimensions, such as individual entrepreneurial orientation, significantly influence AI adoption in micro and small enterprises. However, organizational factors and perceived risk have less impact. Research...