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Keywords: AI transformation
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Journal Articles
European Journal of Innovation Management (2026) 29 (7): 2142–2174.
Published: 12 December 2025
... identity Artificial intelligence Firms evolution AI transformation Corporate change Corporate identity canvas Corporate identity (CI) is strongly linked to strategy, and as a concept, it assumes relevance as it ensures that all units of the enterprise move towards a single goal (Balmer, 2012...
