...John Nicholas; Ann Ledwith; Helen Perks Purpose The purpose of this paper is to explore new product development (NPD) best practice from a practitioner's perspective. A large body of research has been completed on best practices in NPD. However, there is a limited knowledge of the extent to which...

...) as a universal solution, it aims to highlight significant correlates between management best practice, concurrent commercialization and builder use rates for these 13 highly innovative products in the USA residential construction industry. Design/methodology/approach To study the effect of CC on new‐product...

... planning Design Decision making Best practice With new product development (hereafter NPD) as an investment expected to be leveraged, the screening performed between the NPD phases is crucial for the overall performance of a company. Two dimensions of the screening of product ideas are faith...