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Keywords: Brand awareness
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Journal Articles
The role of the adoption network in the early market survival of innovations: The case of the Italian mobile value‐added services (VAS) industry
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European Journal of Innovation Management (2013) 16 (1): 118–140.
Published: 18 January 2013
... The conceptual model relating the variables “size of the adoption network”, “brand awareness of the organizations comprised in the adoption network”, “maturity of the underlying technology” and “early market survival” is tested in the empirical setting of the Italian mobile value added services (VAS) market...
