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Keywords: Co-creator
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Journal Articles
European Journal of Innovation Management (2025) 28 (4): 1527–1554.
Published: 26 December 2023
... regression (MMR) was used to test all hypotheses. Resource orchestration theory (ROT) was the adopted theoretical lens. Findings Two forms of supplier involvement (as knowledge source and co-creator) were found to distinctly affect NPD performance and have potential substitutive relationships. Purchasing...
