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Keywords: Cocreation
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Journal Articles
European Journal of Innovation Management (2022) 25 (2): 630–659.
Published: 11 February 2021
...Zeynep Didem Nohutlu; Basil G. Englis; Aard J. Groen; Efthymios Constantinides Purpose The purpose of this article is to obtain an in-depth insight into the nature and impact of customers´ cocreation experiences in online communities and the effects of customer cocreation on innovation processes...
