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Keywords: Combination innovation strategy
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Journal Articles
Performance implications of combining creative and imitative innovation strategies
Available to Purchase
European Journal of Innovation Management (2022) 25 (1): 214–232.
Published: 25 November 2020
...Changho Moon; Moses Acquaah Purpose The purpose of this study is to investigate the performance effects of pure innovation strategies (creative and imitative) versus the combination of the two innovation strategies (combination innovation strategy) and to determine whether implementing...
