... with different diffusion efforts. Free sharing is unraveled into passive showcasing, active assistance and proactive dissemination. Commercial diffusion starts with informal attempts to sell, while venture creation or licensing innovations to producer firms are rare and considered only later. Research...

... the vocational and retirement perspective to consider how the innovator's chronological aging affects her diffusion channel selection. Commercial diffusion of HHS innovations allows older adults to continue a work-related identity. And, a satisfying work experience could enhance older adults' reliance on work...