...Ernesto Cardamone; Gaetano Miceli; Maria Antonietta Raimondo Purpose This paper investigates how two characteristics of language, abstractness vs concreteness and narrativity, influence user engagement in communication exercises on innovation targeted to the general audience. The proposed...

... and ways of achieving it are of utmost importance. Thus, this paper examines the relationship between communication and innovation performance with respect to the intermediary role of strategic decision-making process speed. Design/methodology/approach The present study has used quantitative...

... 1991 and 2018 was conducted in ProQuest (ABI/INFORM Collection) and Scopus databases. A total of 64 articles were selected and analysed through the use of a coding grid. Findings Results highlight five key OCI determinants, namely: leadership, support, communication, culture, and learning. By using...

... consequences, depending on which organizational level is involved and the perspective taken. Originality/value The paper brings together two schools of thought (globalization literature and communication theory) and, by doing so, improves the understanding of a complex phenomenon and reduces the risk...

... Emerald Group Publishing Limited 2005 Communication Entrepreneurialism Culture Job creation has become a hot topic in most old industrialised countries, where production is increasingly moving to the newly industrialised countries. Typically, in many European countries, the underlying...

...J. Roland Ortt; Jan P.L. Schoormans Diffusion of many successful communication technologies, like telephony and television technology, follows an almost perfect S‐shaped curve. This curve implies that, after their introduction, subsequent sales of products on the basis of these technologies can...