... technology platform as a basis for innovative commercial products and/or services. Three of the consortium companies were selected for case‐study research. Findings The main findings were that companies will use the new technology to extend their existing business models, and that the technology platform...

... of company performance (see Lorenz, 1986 , Hertenstein et al., 2005 ; Marsili and Salter, 2006 among the others), as well as the central contribution design activity makes to innovation (Walsh, 1996 ; von Stamm, 2004 ; Verganti, 2008). Thus, there is a considerable gap between innovation...

... companies are reaping the gains from the commercialization of their technologies while the majority fail to realize their potential. This paper is the first attempt, to the best knowledge of the authors, which adopts the dynamic capabilities perspective to unearth the managerial levers driving superior...