... competitive advantage (Barney, 2006). Case studies Competitive strategy Corporate culture Globalization of markets and competition, sudden changes in technology, speed in the spread of information are some of the main issues that explain the difficulties of small- and medium enterprises (SMEs...

... in the innovation management literature. Open innovation Inside‐out process Radical innovations Innovation performance Innovation Knowledge economy Competitive strategy The ongoing globalization of economic activities and markets accelerates innovation processes. Drivers of innovation...

... of technology Innovation process Industry clockspeed Competitive strategy H4. The extent to which the innovation process bears the desirable characteristics will be directly related to company effectiveness implementing business innovation. Some authors have addressed the issues...

... collaboration, the more its competitive strategy is affected. The study of Gnyawali et al. (2006) on global steel industry confirms this showing that the position of a firm within a co‐opetitive network affects its competitive activity and variety. Recent studies (bridging together embeddedness...

... marketing, logistics and ethics may be integrated in innovation projects. © Emerald Group Publishing Limited 2010 Packaging Innovation Retailing Competitive strategy Integration The intense level of innovation in packaging, which is particularly noticeable in the retail grocery sector...

... the diffusion processes of product signs in industrial networks. The objective of analysing the role of companies in the diffusion processes of product signs can be specified in the following research question (Figure 2): Competitive strategy Innovation Product design Italy Furniture industry...

... Group Publishing Limited 2010 Product specification Design management Mass customization Plant efficiency Competitive strategy We use data collected in the high‐performance manufacturing (HPM) project from three industries (i.e. electronics, automotive, and machinery) across...

... Competitive strategy Automotive industry The main attraction at the Geneva International Motor Show in 2004 was the Volvo Your Concept Car (YCC), a concept car developed by a group of women, targeting an independent, professional – and female – premium customer. The launch was followed by the kind...

...Enrique Bigné; Natalia Vila‐López; Inés Küster‐Boluda Aims to interrelate two lines of research: market orientation and strategic groups identification. Suggests that degree of market orientation of an enterprise should be connected to its competitive strategy and, also, to its final levels...