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Keywords: Consumer attitudes
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Journal Articles
Consumer adoption of technological innovations
Available to Purchase
European Journal of Innovation Management (2003) 6 (2): 90–100.
Published: 01 June 2003
... successfully identify potential adopters of a technological innovation. © MCB UP Limited 2003 Technological innovation Consumer attitudes Recent research has suggested that consumers often use existing knowledge to learn about innovative products or services (Yamauchi and Markman...
