Skip to Main Content
Keywords: Consumer attitudes
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
European Journal of Innovation Management (2003) 6 (2): 90–100.
Published: 01 June 2003
... successfully identify potential adopters of a technological innovation. © MCB UP Limited 2003 Technological innovation Consumer attitudes Recent research has suggested that consumers often use existing knowledge to learn about innovative products or services (Yamauchi and Markman...

or Create an Account

Close Modal
Close Modal