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Keywords: Consumer behaviour
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Journal Articles
Journal Articles
European Journal of Innovation Management (2013) 16 (4): 440–458.
Published: 30 September 2013
.... Originality/value – This research is the first to study the value of the co-creation process for the development of nostalgic new products. RQ1. What is the role of nostalgic content in the co-creation process of an innovative marketing project? Consumer behaviour Innovation Nostalgia...
Journal Articles
European Journal of Innovation Management (2010) 13 (3): 272–293.
Published: 03 August 2010
... adoption. Maria Sääksjärvi can be contacted at: m.c.saaksjarvi@tudelft.nl © Emerald Group Publishing Limited 2010 Consumer research New products Innovation research Consumer behaviour Measuring instruments Most studies in the innovation adoption literature have focused...
Journal Articles
Journal Articles
European Journal of Innovation Management (2003) 6 (4): 253–263.
Published: 01 December 2003
... Product technology New products Internet Consumer behaviour This study draws on a host of empirical works such as Brosnan's (1998) research into technophobia; Bem's studies (1974, 1977, 1981a, b) of psychological gender in connection with technophobia, Bandura's (1977a, b) social learning...
Journal Articles
European Journal of Innovation Management (2002) 5 (4): 208–213.
Published: 01 December 2002
... the initial predictions and the actual results for two Internet services and shows that concept testing can be a useful tool for companies to evaluate their new Internet services. The paper also provides managerial and research implications. © MCB UP Limited 2002 Consumer behaviour Market research...
Journal Articles
European Journal of Innovation Management (2001) 4 (3): 142–153.
Published: 01 September 2001
... in this area. © MCB UP Limited 2001 Internet Shopping Innovation Electronic retailing Consumer behaviour Greece Retailers use new and innovative technologies to gain sustainable competitive advantages (Ghosh, 1994; Lewison, 1994; Mason et al., 1991). Understanding...
Journal Articles

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