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Keywords: Consumers
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Journal Articles
European Journal of Innovation Management (2007) 10 (4): 489–509.
Published: 09 October 2007
...Eva Heiskanen; Kaarina Hyvönen; Mari Niva; Mika Pantzar; Päivi Timonen; Johanna Varjonen Purpose Consumers are sometimes unexpectedly resistant toward radically innovative product concepts, and it is often argued that this is due to their difficulties in understanding the novel products. Thus...
