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Keywords: Corporate identity
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Journal Articles
European Journal of Innovation Management (2026) 29 (7): 2142–2174.
Published: 12 December 2025
...Giulia Nevi; Maria Palazzo; Maria Antonella Ferri; Luca Dezi Purpose This study explores how artificial intelligence (AI) is reshaping corporate identity (CI), focusing on its transformative impact across product, client, media, content, relationship with stakeholders' level as the corporate core...
Journal Articles
European Journal of Innovation Management (2011) 14 (3): 345–363.
Published: 02 August 2011
... influence of identities varies (Law, 1994 , p. 102). Innovation Corporate identity Strategy Process Practice Actor network theory Food industry Norway The purpose of this paper is to investigate the relationship between organizational identities and the formation of innovation strategy...
