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Keywords: Creative innovation
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Journal Articles
Performance implications of combining creative and imitative innovation strategies
Available to Purchase
European Journal of Innovation Management (2022) 25 (1): 214–232.
Published: 25 November 2020
... by the South Korea Science and Technology Policy Institute (STEPI). We used hierarchical multiple regression analysis to analyze the data from 486 firms. Findings The findings indicated that firms implementing any of the three innovation strategies of creative innovation, imitative innovation...
